Pinterest describes itself as “a virtual pinboard”. It lets you organize and share images which you find on the web. You can install the “Pin It” button to your bookmarks bar and every time you’re browsing the internet and see an image which you like, you can pin it on your pinboard. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.
The addictive part, however, is browsing pinboards created by other people. You can follow both people and boards which interest you. It is a great way to while away a lunch hour.
How can Pinterest benefit a business? As it is so new, at present it is mainly interiors brands and bloggers such as Nina’s Apartment who are taking advantage by showing pictures of their products. Nina posts a picture of one of her cushions with a link to Etsy, people like and “pin” it, sharing it with their followers and voila, eventually someone will see it, love it and get their purse out.
Here are a few examples of larger brands which are using Pinterest well (which, surprisingly, includes a Greek Yoghurt brand with 1,290 followers). If you are interested in how Pinterest began (and have an hour to spare), check out this amazing presentation by founder Ben Silbermann.
If you are a blogger, Pinterest is great for finding images for your blog posts. However, be careful about finding and crediting the right source for the image and checking that it is not copyrighted.
Pinterest is invite-only (a great marketing strategy – what better way to make it seem more exclusive and ‘cool’) but those with an account are able to invite others. If you would like one, feel free to shout!
Image credit: Mashable