Mummies-to-be – could there be a supermodel of the future inside your bump?

Safe Dreams is looking for one special little person to become the ‘Face of Safe Dreams’.  However, our search has a twist – the model is for our 2013 collection and will not even have been born yet!   Beautiful bumps make beautiful babies, so we are looking for Mummies-to-be, due by 31st December 2012, to enter a clear, profile picture of their blossoming bump.


The competition itself will be fair and fun: our Facebook likers will take a guess on whether they think each bump is a ‘boy’ or ‘girl’.  The bump with the most correct guesses will win a newborn photoshoot at their home on a mutually convenient date within the first few months of their baby’s life.  The baby will become our new 2013 model, and the parents will be presented with a DVD of professional photographs.

To be in with a change of winning, send in a clear, profile picture of your bump to as soon as possible.  The competition will run until 30th November 2012 but the sooner you get your ‘bump’ pic in, the sooner our likers can get guessing!

Please send us picture which is as clear as possible and include the following information with your email:

  • Your due date
  • Whether you are team pink, blue or yellow
  • Your name and address
  • Your email address
  • A short statement that you and your partner both consent to your bump picture being posted on

Terms and conditions in brief

A photographer and a representative from Safe Dreams will visit the winner at home for the photoshoot on a mutually convenient date.  Parents will receive a disk of images and must be happy for their baby’s image to be used in Safe Dreams promotional material.  We reserve the right to reject any images of bumps submitted for the competition which are unclear or unsuitable for the purpose of the competition.  In order to qualify as a winner, mums who take part much let Safe Dreams know the sex of their baby by 31 Jan 2013.   Sorry but the competition is for Mums who are resident in the UK only.

Full Terms and Conditions


1.1 The Promoter of this competition is Safe Dreams Limited.

1.2 Entrants must be UK residents aged 18 and over.

1.3 Entrants must read and accept these Terms.

1.4 Only one entry may be made in respect of any parent.


By entering the competition, the entrant, on behalf of the child and the other parent, consents to the picture, likeness, image, name, age and caption of the child being:

  • made publically available, for example, on the Internet, press, TV and other media;
  • used commercially by the Promoter for the purposes of promoting its products including on packs and in advertising for a period of up to 3 years from the date of closing


3.1 Entry to the competition can be made by sending in a clear picture of the mother’s bump, along with all relevant details as requested above.

3.2 If the sex of the baby is known at the time of entering the competition, please let us know.  If not, please let us know by 31 January 2013.

3.3 Facebook likers of Safe Dreams will guess on whether they think each bump is a ‘boy’ or a ‘girl’ based on the photograph submitted.  When the sex of each baby is known (on 31 January 2013 at the very latest), the winner will be declared as the photo with the highest number of ‘correct’ guesses.

3.4 If entrants fail to disclose the sex of their baby by 31 January 2013, unfortunately they will be disqualified from the competition.

3.5 In the event of any fault, mistake, misunderstanding or dispute concerning the correctness or acceptability of any entry, or the operation of any part of the competition the decision of the Promoter shall be final and no correspondence will be entered into.

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